Sales & recruitment
Sales Executive cover letter example
A B2B sales cover letter that leads with one real target result, explains how you win business and shows you've researched their market.
Dear [Hiring manager's name],
I'm applying for the Sales Executive role at [company]. In [year] I achieved [x]% of my £[value] target at [employer], selling [product/service] to [customer type].
Most of my new business comes from structured outbound work: I research each account, open with a specific reason to talk, and qualify properly before I put time into a proposal. My largest deal last year was a £[value] contract with [type of client] after a [n]-month cycle.
I've followed [company]'s growth in [market] and think my experience selling to [buyer type] fits the accounts you're targeting. I'd like to show you how I'd build a pipeline in the first 90 days.
Thank you for considering my application. I would welcome the chance to discuss the role.
Kind regards,
[Your name]
Illustrative only. Replace everything in [brackets] with your own true details, and keep it under one page.
Why this letter works
- It opens with a result the reader can check.
- It explains the method behind the numbers.
- It links the candidate's buyers to the employer's market.
FAQs
Should I put my target figures in a cover letter?
Yes, if they're accurate and you're comfortable discussing them. Give context such as team size or territory.