Sales / Business development
Sales Executive CV example (UK)
A B2B sales executive CV that shows pipeline, targets and deals in numbers you can back up, plus the CRM and sales methods you use.
Example CV profile
B2B sales executive with [n] years selling [product/service] to [customer type]. Builds pipeline through outbound and referrals, runs discovery calls and demos, and closes deals against quarterly targets. Disciplined CRM user.
Key skills to include (if true for you)
- New business & prospecting
- Discovery calls & demos
- Pipeline management
- Negotiation & closing
- Account management
- CRM (Salesforce / HubSpot)
- Sales methods (e.g. SPIN, MEDDIC)
- Forecasting
Example experience bullet points
- Achieved [x]% of a £[value] annual target in [year], ranking [position] in a team of [n].
- Booked [n] qualified meetings a month through calls, email and LinkedIn outreach.
- Closed a £[value] multi-site contract after a [n]-month sales cycle with [buyer roles].
- Kept CRM records and forecasts up to date, which the sales manager used for monthly reporting.
Illustrative only. Replace with your own real roles, dates and results — never copy experience you don't have.
Education & training
- Degree or equivalent – if relevant
- Sales training courses – year
- Full UK driving licence (for field roles)
Keywords UK recruiters screen for
sales executive · new business · B2B · pipeline · targets · CRM · Salesforce · negotiation · account management
Tips for a sales executive CV
- Lead with target attainment, in percentages and values you can evidence.
- Say what you sold, to whom and the typical deal size; sales managers hire for fit.
- Name your CRM and sales method if the advert does.
- Never inflate figures; references and payslips can be checked.
Sales roles often combine a basic salary with commission or bonus, so compare on-target earnings (OTE) and how they're paid. Pay varies by employer, region and experience. The official sources below give typical ranges. Salary checker (ONS data).
Official sources and further reading
FAQs
What if I missed my target?
You don't have to state every period. Use your strongest honest figures, or show growth, such as year-on-year improvement, and be ready to explain context at interview.
Related examples
- Sales Executive cover letter example
- Recruitment Consultant CV example
- Customer Service Advisor CV example
- Retail Assistant CV example
- Retail Manager CV example
- Sales Assistant CV example
UK CV format · Skills to put on a CV · How to tailor your CV to a job description · Cover letter examples · All UK CV examples