Marketing / Creative
Marketing Executive CV example (UK)
A marketing executive CV that shows the channels you run, the tools you use and real campaign results you can stand behind.
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Example CV profile
Marketing executive running email, social and content campaigns for a B2B software company. Plans campaigns with sales, builds emails in HubSpot and reports performance in GA4.
Key skills to include (if true for you)
- Campaign planning
- Email marketing (HubSpot / Mailchimp)
- Content writing
- Social media
- GA4 reporting
- SEO basics
- CRM management
- Events & webinars
Example experience bullet points
- Planned and ran monthly email campaigns, segmenting lists in HubSpot and testing subject lines.
- Wrote blog posts and case studies with product and customer teams.
- Reported campaign performance monthly in GA4 and HubSpot, with recommendations.
- Organised webinars and trade events, from invitations to follow-up.
Illustrative only. Replace with your own real roles, dates and results — never copy experience you don't have.
Education & training
- Degree – University, year
- CIM Certificate in Professional Marketing (if held)
Keywords UK recruiters screen for
marketing executive · campaigns · email marketing · HubSpot · GA4 · content · social media · SEO
Tips for a marketing executive CV
- Add numbers only if you can prove them — open rates, leads or sign-ups you actually reported.
- Name the tools; marketing recruiters often filter on them.
- Link a portfolio of real work if you have one.
Pay varies by sector and location; agency and in-house roles differ. Salary checker (ONS data).
FAQs
How do I show results without confidential numbers?
Describe the change in plain terms (for example, 'grew the newsletter list') or share a figure only if it's public or you're allowed to.
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