Marketing / Creative

Social Media Manager CV example (UK)

A social media manager CV covering platform strategy, content planning, community management and honest reporting.

Example CV profile

Social media manager planning and running content across Instagram, TikTok and LinkedIn for a consumer brand. Builds content calendars, works with creators within ASA rules and reports what's working.

Key skills to include (if true for you)

• Content calendars
• Instagram, TikTok, LinkedIn
• Short-form video
• Community management
• Meta Business Suite
• Creator partnerships (ASA/CAP rules)
• Social analytics
• Copywriting

Example experience bullet points

• Planned a monthly content calendar with the brand team, balancing product, community and seasonal posts.
• Briefed and edited short-form video with freelance creators.
• Managed comments and messages, escalating complaints to customer service.
• Worked with creators on clearly labelled ads, following ASA and CMA guidance.

Illustrative only. Replace with your own real roles, dates and results — never copy experience you don't have.

Education & training

• Degree or relevant course – year
• Platform certifications (if held)

Keywords UK recruiters screen for

social media · content calendar · TikTok · Instagram · community management · analytics · influencer · copywriting

Tips for a social media manager CV

• Link a portfolio or the accounts you ran, if allowed.
• Be precise about which results you were responsible for.
• Show awareness of advertising rules; brands care about it.

Social roles range from executive to manager level; freelance work is common. Salary checker (ONS data).

FAQs

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